NEW COLLECTION — LIVE

True NorthFall Winter 25

Person standing on a large rock at a rocky beach, gazing into the distance. Wind blows their hair, creating a serene, contemplative scene.

It’s not a direction. It’s a soul’s calling.

 An invitation to get outside and chart your own course. Climb the mountain. Sleep under the stars. Play in the snow. Immerse yourself in nature, inspired by her inimitable beauty and untameable force. This season belongs to the brave. 

From winter sun, frozen lakes, and crisp, clear air. From the crunch of fresh snow and snowflakes melting on your tongue. Using the finest quality and expert craftsmanship, we elevate our heritage with premium knitwear for conscious consumers, building a legacy for times to come, following our true north.

A black-and-white collage with a portrait of a man above a photo of a busy textile factory. A business card is centrally placed.

New Arrivals — True North

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Person in a beanie and sweater sits on a rock by a rocky shoreline, looking at the camera under a clear sky.
Seagulls perched on a rocky cliff, with one in flight above, against a textured stone background.
Black and white photo of a tram entrance with an advertisement for Devold's products on the door. The sign above reads "FULGT."
A person stands on a rocky beach, wearing a dark sweater over a white shirt and jeans, with hills and the ocean in the background.
Person standing in a grassy landscape with hills in the background, wearing a dark coat and white hoodie. Wind is blowing their hair.
Person with long hair stands outdoors, looking to the side, with a blurred landscape in the background.
A collage of a smiling man in overalls, a man on a boat, and a vintage ship, set against old document cards.
Person standing in a grassy landscape with hills in the background, wearing a dark coat and white hoodie. Wind is blowing their hair.
Person in off white Blaatrøie and beanie, facing the ocean on a cloudy day, with a beige scarf draped over their shoulder.
A worn, taped book cover partially reveals a black-and-white photo of a smiling person holding a braid against a black background.
Person standing in a grassy landscape with hills in the background, wearing a dark coat and white hoodie. Wind is blowing their hair.
Black and white photo of workers repairing a ship, overlaid with a vintage photo of a sailboat tied with red string.
A person in a navy sweater stands on a beach at sunset. The top image shows a side view, while the bottom shows a front view with tousled hair.
Person standing in a grassy landscape with hills in the background, wearing a dark coat and white hoodie. Wind is blowing their hair.

Photographer: Ulrich Knoblauch
Assistent: Torgeir Rørvik
Stylist: Tammy Tinker
Hair and Makeup: Heidi Kristin Haram

Creative Direction: Maria Lilly Flakk
Brand Manager: Karoline Aase